Brand & Campaign Design
Brand & Campaign Design showcases projects that connect audiences with ideas through thoughtful, multi-channel communications. Whether developing campaigns, creating advertising assets, or building brand systems, these projects balance creativity, consistency, and execution to deliver cohesive experiences across every touchpoint.
Developed the creative concept for a lifestyle advertising campaign, contributing design direction, model and wardrobe selection, and photoshoot art direction before designing and producing the final publication ads. This project provided an opportunity to lead a campaign from concept through execution while collaborating across multiple disciplines.
Created to promote new merchandise drops for Baylor College of Medicine's TeamShop, this campaign combined custom T-shirt designs with promotional materials designed to build excitement and engagement among employees. Working alongside a coworker on the apparel designs, I developed supporting campaign assets that created a cohesive and recognizable launch experience across multiple touchpoints.
Over several years, I contributed to a variety of seasonal campaigns for Market Street, creating advertising, billboards, publication ads, and promotional materials across multiple initiatives. As a regular creative contributor, I supported projects from concept development through final production, helping create cohesive campaigns that connected with shoppers throughout the year.
This collection of projects highlights the development and application of brand systems across multiple organizations, from comprehensive brand guidelines to stationery and supporting collateral. By translating visual identities into cohesive, real-world assets, these projects demonstrate how thoughtful systems create consistency, strengthen brand recognition, and support long-term communication goals.